With each passing day, speculation regarding which leading major website plans on making use of BAT (Basic Attention Token) to monetize its content is heating up.

In an interview recently, Brendan Eich, the person behind some of today’s most exciting technological offerings including Brave browser, spoke about how BAT can change the way in which digital content is published on the internet. In this regard, he went on to say:

“I’m gonna tell a story about a site and you can guess which it is, has 80 million adblocking users a month…many more non adblocking, they are ready to try something with us, they are ready to convert those users to Brave users.”

As things stand, the usage rate of Adblockers for websites drawing in 200-300m visitors lays at a heavy 20%-30%. As a result of this, it becomes easier to see which websites could possibly fit into the aforementioned criterion.

For example, websites like Wikipedia, Amazon, Twitter are too independent and large to rely on BAT to get their content monetized via a third party platform.

Through the power of Brave (a privacy oriented web browser), Eich is attempting to fix the parity that currently exists within today’s digital content market. As many of our readers may already know, Brave’s usage rate is growing steadily thanks to an increasing demand for “greater online privacy” all across the globe.

In this regard, Eich plans to deploy Brave and BAT in a way such that these services are able help users receive a better overall online experience.

In the past, a lot of Bitcoin elitists have criticized BAT for its ICO issuance processes as well as the token’s intrinsic value allowance.

As a result of this, Eich now faces a monumental task of convincing crypto enthusiasts to use the token (which arguably adds a lot of friction for all of the involved parties).

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