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holoride, an Audi-backed company developing the future of in-vehicle experiences, has announced its blockchain debut on the Maiar launchpad, Elrond (EGLD/USD) Network’s strategic accelerator platform, Invezz learned from a press release.

holoride’s mission is to turn every car ride into a captivating adventure by bringing extended reality and vehicle movement together. Since it was founded 2.5 years ago, holoride has collaborated with Audi, Ford, Porsche, and Daimler and with media giants of the caliber of Discovery, Universal Pictures, and Disney.

By building transparency and economic incentives via the RIDE token and NFTs on the Elrond blockchain, holoride will create trust, aligning the interests of car manufacturers, users, content creators, and other stakeholders. It will enhance user experiences a great deal and for the first time in digital history.

RIDE is holoride’s native utility token at the core of the ecosystem. It is aimed at contributing incentives for using the platform through its dynamics of providing enhanced user engagement among other benefits to users.

Nils Wollny, CEO & co-founder of holoride, said:

The RIDE token will be essential for building a vibrant and sustainable economy for the holoride ecosystem, connecting car manufacturers, content creators, brands, and passengers, and enabling them to capture value along the way.

holoride is introducing the blockchain component of its multi-layered technology stack on the Maiar Launchpad, which targets strategically important projects exclusively. This is Elrond’s incubation and accelerator platform that is of paramount importance to the Elrond ecosystem.

Beniamin Mincu, Elrond Network CEO, thanked Audi for their support, adding:

With strong support from Audi, holoride is leading a new innovation front that has the potential to be transformational for the automotive industry and bring Elrond technology into the hyperconnected cars of the future. We are thrilled to accelerate the adoption of a new technology and business vertical as the first project on the Maiar Launchpad.

The post Audi-backed holoride blockchain component debuts on Elrond’s Maiar appeared first on Invezz.

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