Few inventions affected our relationship with technology as much as push notifications have. Before modern-day notifications, most of us felt in charge of deciding when we want to use and interact with technology, but now, technology is largely making that decision for us.

It’s easy to blame technology, but it’s important to note that it isn’t technology at the heart of the problem—it’s our own inability to handle it. After all, not all notifications are created equal. And in order to better understand the evolution from relevance to noise, we need to talk about how we got to where we…

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