Why is the EU adding a painful extra step to your online shopping?

2019-9-24 15:01

Europe is famous for many things, and a variety of regulations that directly or indirectly affect online businesses is one of them. There are strict cookie policies, the infamous GDPR, laws that regulate returns and refunds of online purchases, and whatnot.

And starting September 2019, European sellers are required to comply with another regulation – the Strong Customer Authentication (SCA). Having spent the last 10 years in the ecommerce industry – arguably, one of today’s most saturated industries with fierce competition – I think that the EU has taken a step too far and made it near impossible (or at…

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