Tiger Woods’ Stunning Masters Victory Sparks Nike Stock Rally

2019-4-15 20:34

By CCN: Tiger Woods is officially back! Aside from the good news for the emabattled superstar himself, Tiger’s fifth triumph at the Masters represents a huge corporate success story for the sponsors who have stood by him, particularly Nike.

According to research from analytics firm Apex Marketing Group, the sports gear and apparel maker stands to reap a $22 million windfall off the back of yesterday’s result, following 10 of the most tumultuous years in the golfer’s career. What is more, that is just part of the economic impact of Tiger’s first major win since 2009. Tiger Woods: Masters Victory

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