What Is Subaj Global Network?

The SUBAJ Global Network is a decentralized marketplace that strives to allow businesses and merchants of all kinds crypto cryptocurrency tokens that can be used as part of loyalty reward programs for customers. The network will utilize blockchain technology and also serve as an exchange platform for cryptocurrencies within the SUBAJ ecosystem. The company is currently in the pre-ICO phase and aims to have token creation possible by July 2019.

SUBAJ Global Network is a German based company. The founder and CEO is a man named Adebayo Surakatu, who received a degree in Geoinformatics Engineering from the University of Lagos in Nigeria. During his professional career, he has held positions in both information technology and sales. Prior to SUBAJ, Surakatu was also the founder and CEO of a company called TelKash Group, a mobile financial technology services provider.

The SUBAJ website also lists 15 other employees, many of whom are based out of either Ukraine and India. The SUBAJ website also lists three advisors who all appear to be helping the company with their ICO.

The basis of the SUBAJ ecosystem is the belief that loyalty points handed by businesses and merchants are relatively meaningless and benefit neither the companies themselves nor their customers. The SUBAJ website states that there is a lack of reward systems and that those that do exist lack transparency with customers, fail to communicate with customers, and don’t have a mobile strategy for attracting customers.

With blockchain technology, SUBAJ is hoping to address many of these shortcomings. SUBAJ will be a globally connected reward ecosystem in which merchants will be able to create their own cryptocurrency tokens that can be distributed to customers as part of loyalty or rewards programs. Any cryptocurrency that’s part of the SUBAJ ecosystem can also be exchanged on the SUBAJ exchange platform (SXP). Any business or merchant within the SUBAJ ecosystem will be able to list their cryptocurrency on the SXP. Customers can then take tokens from one merchant and exchange them for SBJ tokens as well as tokens from another merchant.

SUBAJ also plans on utilizing GEO-drop technology. This will allow merchants to deliver tokens and discounts to customers directly onto their phone based on their location. This will allow merchants to target potential customers who are physically near their business. The deals and discounts sent to customers will also be based on customer preferences and previous shopping behaviors, helping merchants target customers who are likely to give them business, while shoppers are given deals to businesses that may interest them.

Using SBJ tokens and other cryptocurrencies within the SUBAJ ecosystem will also help to benefit the SUBAJ Charity Foundation, which aims to help underprivileged children and reduce poverty. Every time a voucher of any kind is redeemed at a business within the SUBAJ Global Network, a small percentage of the tokens used will be donated to the SUBAJ Charity Foundation.

At first glance, SUBAJ Global Network appears to be an interesting idea with real potential. The company appears to be on its way toward making loyalty and reward programs more transparent and accessible for the benefit of customers. The use of a cryptocurrency exchange platform and GEO-drop technology only add to the potential benefits for both customers and merchants.

Of course, there should be some level of concern about the team at SUBAJ lacking experience with regard to blockchain technology and cryptocurrencies. However, the company has a clear vision for what it wants, and that’s always a plus. The cost of buying a minimum of 1,500 SBJ tokens during the ICO is also quite reasonable, so investing in SUBAJ is not all that risky, making it an intriguing opportunity for anyone looking to invest in an up and coming cryptocurrency.

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