Ripple Is Re-Engineering Its Business Model To Find More Use Cases For XRP – CEO Brad Garlinghouse

Ripple Is Re-Engineering Its Business Model To Find More Use Cases For XRP – CEO Brad Garlinghouse
фото показано с : zycrypto.com

2020-8-14 12:52

Over its few years of existence in the market, Ripple has quickly grown into one of the most progressive blockchain-focused entities in the world. The company has become very popular in crypto circles by virtue of its immense support for its own native token, the XRP.

Ripple has dedicated a sizable chunk of its capital in propping up XRP in the international markets, primarily targeting financial institutions that may want to use XRP to fast-track their cross-border payments in conjunction with other of Ripple’s innovative payment solutions.

However, it now seems like the company has fallen short of realizing its target in terms of overall usage of XRP. Ripple’s CEO, Brad Garlinghouse confessed this in a recent interview with the Financial Times. However, the company still has a few tricks up its sleeve.

The Amazon Of Payments

Apparently, the company is planning to gradually change track to create a more efficient business model. According to Brad, Ripple will be turning into a commercial platform of sorts to support. He gave the example of the latter days of Amazon, saying that Ripple will eventually be like Amazon in its early days, but with a focus on payment systems.

He said, “Amazon started as a bookseller and just sold books. We happen to have started with payments. Two years from now, you’re going to find that Ripple is to payments as Amazon was to books.” 

Original Blue-Print Not Working

Initially, Ripple’s model involved a major focus on cross-border payment systems running on a blockchain network. However, the system’s adoption by banks and other financial institutions hasn’t been as impressive and quick as was expected. In fact, many of the institutions using Ripple’s payment systems had to be wooed with incentives. 

This has prompted the company to get back to the drawing board to find a more efficient strategy to achieve its goals. Instead of giving out monetary support, the company, through its various links like Xpring, will now be extending technical support, like helping with real code, as opposed to financial support. Xpring’s SVP, Ethan Beard, confirmed this new strategy.

origin »

Ripple (XRP) на Currencies.ru

$ 3.0914 (+0.15%)
Объем 24H $6.641b
Изменеия 24h: 1.27 %, 7d: -0.10 %
Cегодня L: $3.0558 - H: $3.126
Капитализация $178.192b Rank 3
Цена в час новости $ 0.2963 (943.33%)

ripple xrp very blockchain-focused popular entities crypto

Источник: zycrypto.com

ripple xrp → Результатов: 126


Киты выкупили 970 млн токенов Ripple

За последние три дня киты значительно пополнили свои запасы токенов Ripple (XRP). Такое сильное давление покупателей способно поддержать рост альткоина в ближайшие дни. Разбираемся, что происходит на рынке Ripple (XRP) и до каких уровней может взлететь альткоин.

2024-12-18 19:54


Победа Ripple в суде может обеспечить XRP взрывной рост

После решения суда в пользу XRP Ripple в деле против Комиссии по ценным бумагам и биржам (SEC) ожидается, что стоимость токена заметно повысится. По итогам давней судебной тяжбы суд обязал Ripple выплатить штраф в размере $125 млн, при этом XRP не будет классифицирован как ценная бумага.

2024-8-10 15:20


дальше еще 77 новостей →

Партнеры Currencies.ru



Реклама на Currencies.ru

Самое свежее на Currencies.ru

XRP Long Term Potential Remains Extremely Bullish Possibility Of Price At $20

The XRP price is in the spotlight again, as a crypto analyst has shared his short—to long-term prediction for the third-largest altcoin. While the asset has experienced a series of bullish events that have driven its price to its current level, the analyst strongly believes that the cryptocurrency can jump even higher to reach $20.

XRP Consolidates Near Key Levels: The Implications Of A Breakout

XRP is currently navigating a pivotal phase, trading within a well-defined consolidation range of $2. 9 to $3. 4. This narrow band reflects a balanced struggle between bullish optimism and bearish caution as neither side has yet mustered the strength to trigger a decisive price movement.