Ripple focused on driving RippleNet growth and increasing institutional adoption, claims Senior VP of Marketing

2019-4-24 18:30

Ripple and XRP have been mainstays in the cryptocurrency market for a long time now, with the company known for its partnerships with several institutions while the XRP community continues to be one of the most active spaces in the cryptoverse. In a recent interview, Monica Long, Senior Vice President of Marketing at Ripple, spoke about XRP’s positives, as well as Ripple’s future plans.

Speaking to Trader Cobb, Long stated that the main focus of XRP is utility as “the success of any cryptocurrency comes down to how useful it is.” The VP of Marketing added that XRP is very fast, with the added advantage of increased scalability, when viewed as a settlement asset. In her words,

“XRP is very scalable, almost 50-100 transactions per second. The design and consensus also become faster because it does not face the same network issues as Bitcoin or Ethereum. When it comes to RippleNet however, the killer use case comes in serving liquidity on an on-demand basis.”

Long touched upon Xpring and the involvement of the broader cryptocurrency community in developing XRP’s use cases. She also clarified some points with respect to XRP’s inflow into the ecosystem accounting for a major share of XRP, owned by Ripple. According to her,

“RippleNet customers if they choose to use xRapid, which makes use of the XRP liquidity, don’t have to hold XRP to conduct processes. Hedge funds and other market makers provide that XRO and the liquidity is through cryptocurrency exchanges. We do sell Over the Counter to credit institutions.”

With regard to future developments, Long claimed that Ripple is focused on driving growth for RippleNet, as well as increasing institutional adoption. Apart from that, Ripple is also planning to partner with more financial institutions in other countries, as well as accelerate volumes on the internet. Monica Long encapsulated the organization’s plans by stating,

“We want customers to be thinking about how RippleNet can improve services in as many financial corridors as possible.”

The post Ripple focused on driving RippleNet growth and increasing institutional adoption, claims Senior VP of Marketing appeared first on AMBCrypto.

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ripple marketing senior long xrp claims ripplenet

Источник: ambcrypto.com

ripple marketing → Результатов: 32


Cory Johnson’s Marketing Role Scrubbed…Is Ripple Negotiating with the US SEC and FINRA?

Quite unexpectedly, Cory Johnson, whom Ripple hired one year ago to supposedly tell the “complex” story of Ripple Inc, a multi-billion dollar start up is out as the Chief Marketing Strategist. Here is what Tom Channick, the Ripple Spokesman said concerning Cory’s departure and scrubbing of his position: “Cory’s last year at Ripple was a […] The post Cory Johnson’s Marketing Role Scrubbed…Is Ripple Negotiating with the US SEC and FINRA? appeared first on Ethereum World News.

2019-2-12 10:02


Фото:

Ripple Expects Trump Administration to Turn to XRP to Counter China’s Dominance Over Bitcoin Network

Could XRP be the Trump administration’s answer to China’s dominance over global Bitcoin supply? Does the U. S. government even care enough about this asset class to create new strategies along those lines? The answer to both questions — however speculative — is YES for Cory Johnson, Ripple’s chief marketing strategist.

2018-10-18 19:59


White House to Pit XRP Against Bitcoin Fearing China’s Mining Dominance

The U. S. administration is interested in pitting Ripple’s centralized XRP token against Bitcoin to tackle China’s crypto dominance. Cory Johnson, Ripple’s new chief marketing strategies, told Breaker Magazine that the White House is researching the consequence of China’s Bitcoin mining dominance, which currently amounts to over 80 percent.

2018-10-17 21:30


XRP Crashes 40% From September High

This year has been a strange one for XRP (and digital currency in general!), the token has seen fluctuation after fluctuation and the price has never stayed in one area for a long period of time. The token, owned and designed by Ripple, has recently seen a change in price over the past month and even a time when we thought that the bad times were essentially over but now it has crashed down by over 40% from its high in September of $0.

2018-10-11 12:30


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