The new research conducted by the technology and consulting firm Gartner, suggests that a quarter of people will contribute at least an hour per day to the metaverse. 

The research also foretells that people will continue to expand their movements in the virtual world by engaging themselves in multiple social, recreational, shopping, and educational activities.

The research claims that the Metaverse hype is slowly helping businesses to transition towards the virtual realm in a bid to expand their scale of operations. The research further outlines that the businesses and brands have already started building the right infrastructure to let people explore the Metaverse by allowing them to carve their virtual identities in the digital world. 

“Vendors are already building ways for users to replicate their lives in digital worlds…From attending virtual classrooms to buying digital land and constructing virtual homes, these activities are currently being conducted in separate environments. Eventually, they will take place in a single environment – the metaverse – with multiple destinations across technologies and experiences.” As stated by Marty Resnick, Research Vice President at Gartner.

Since the virtual world is not owned or operated by any single entity or organization, the research further anticipates that the metaverse will have a virtual economy operated via “digital currencies and non-fungible tokens.” 

According to Gartner vice president Marty Resnick, nearly 30% of businesses will launch their virtual enterprises in the Metaverse by 2026. 

“Enterprises will have the ability to expand and enhance their business models in unprecedented ways by moving from a digital business to a metaverse business…By 2026, 30% of the organizations in the world will have products and services ready for the metaverse.”

As per multiple sources, the metaverse is a potential $1 trillion market that continues to grow and expand each day. Pointing out the nascent stage of the metaverse technology at present, the Gartner report further cautioned investors to take their time and explore the virtual realm with great detail before adopting it as a central business model. 

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