Plus500 has launched prediction markets for US retail clients through its B2C brand, Plus500 Futures. It will offer federally regulated event contracts delivered in partnership with Kalshi and cleared directly by Plus500.

The move is Plus500’s most direct entry yet into event-based trading. It comes amid a push by brokers and exchanges to tap into the growing prediction markets segment, which logged an estimated $47 billion in global trading volume in 2025.

Under the new offering, Plus500’s US customers can trade prediction markets tied to economic indicators, financial events, and geopolitical developments. The contracts are listed through Kalshi’s federally regulated exchange infrastructure. On the other hand, Plus500, through its US entity, acts as the clearing member via Kalshi Klear LLC.

The broker said the platform will provide a “broad range of regulated prediction markets,” positioning event contracts as a transparent way for retail traders to express views on real-world outcomes within a regulated futures framework.

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Plus500 CEO David Zruia said the launch aligns with the firm’s focus on innovation and product expansion beyond traditional contracts for difference (CFDs).

“Prediction markets are attracting increasing interest from both retail and institutional participants alike,” Zruia said, calling them a growing and relevant segment of modern trading.

One notable detail of Plus500’s prediction market launch is pricing. According to the broker’s website, prediction market contracts carry a commission of $0.01 per contract, placing the product among the lowest-cost regulated event trading options.

Fee structure is important in a market where many prediction contracts trade at tight spreads. Moreover, they are often used for short-term positioning around data releases or political events.

The low-fee approach is similar to trends seen in equities and options trading over the past decade. Usually, cost compression helped drive retail adoption and normalize frequent trading behavior.

The US retail rollout follows Plus500’s appointment late last year as the clearing partner for CME Group and FanDuel’s event-based contracts platform. This was a deal that indicated the broker’s ambition to become a major infrastructure provider for regulated prediction markets.

While that earlier partnership focused on institutional-grade clearing and infrastructure, Plus500 Futures brings event contracts directly to end users. It allows the firm to participate more directly in the upside of retail adoption.

Analysts have described the expansion as a validation of Plus500’s technology stack and regulatory credibility, particularly in the US market, where barriers to entry remain high.

Investors responded positively to the announcement. Plus500 shares jumped as much as 8.5% to a record high following news of the U.S. prediction markets launch.

The company generated $182.7 million in revenue in the third quarter of 2025, with about 15% coming from non-OTC businesses. Management has been vocal about reducing reliance on CFDs and expanding into exchange-traded and regulated products, especially in jurisdictions with tighter marketing and compliance rules.

Prediction markets fit neatly into that strategy. It offers high engagement without the same regulatory pressure faced by leveraged OTC instruments.

Plus500’s entry further shows how prediction markets are moving into the financial mainstream. While offshore crypto platforms such as Polymarket dominate global volumes, US-regulated companies like Kalshi have been instrumental in legitimizing the category domestically.

Robinhood also entered the space, starting out offering markets routed through Kalshi, while CME Group’s involvement and Cboe Global Markets plans to enter the space signal increased institutional acceptance. Plus500 now joins that cohort with a model that blends regulated infrastructure and aggressive pricing.

By clearing contracts itself and charging minimal fees, Plus500 is helping position prediction markets as a scalable trading product.

The post Plus500 Futures Launches Kalshi Prediction Markets for Retail Traders appeared first on DeFi Rate.

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