Overstock.com will be launching the new security token trading platform tZERO as soon as the end of the next week. The information was released by Patrick Byrne, the CEO of the company in a recent conversation with CoinDesk.

Although he explained that they could be launching the platform even today, they are waiting some more time to process user signups.

This announcement is very important because it shows that the company will be following its timetable. Jonathan Johnson, Overstock’s venture funds and tZERO’s parent company said back in December that they wanted to go live as soon as in January.

tZERO has already informed investors that they already have access to their tokens and they can create a brokerage account or just save the tokens in a personal wallet. Dinosaur Financial Group is offering brokerage services to tZERO investors and users.

Steven Hopkins, the former COO and general counsel at Medici will be leading tZERO as a president. At the moment, there is no information regarding who is going to be in the other two executive positions. As soon as the platform is launched, users will be able to trade tZERO tokens and many other tokens created by other companies.

The intention is to disrupt the current security trading market. During 2019, security tokens could be one of the main attractions after a very hard second half of the year in 2018 for Initial Coin Offerings (ICOs).

Back in December, the company worked with GSR Capital, a firm located in Hong Kong, to create a token and start trading cobalt. GSR has also purchased $30 million in tZERO tokens.

Overstock has always shown interest for the cryptocurrency market. After being compliant with all the required regulations, it seems that the firm is ready to launch its so awaited platform for security tokens.

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