Obsessing over first-page load time sabotages ecommerce businesses

2019-6-24 17:00

A flawed approach to page speed measurement is sabotaging ecommerce sites. There, I said it. Now I know this might be an exaggeration, but it really is time for a change. A historical focus on network-based metrics — bytes downloaded per page or assets per page, for example — and an excessive emphasis placed on first-page load times have meant the rest of the customer journey on the web has suffered.

Developers and product managers have been relying on tools like Google’s Lighthouse to measure page load speed, and once the search giant began considering mobile page speeds in its…

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I grew up in a house that shared one phone charger — and survived

Let me set the scene for you. It’s 2010, my family and I have one shared PC that takes thirty minutes to load the login page, the internet makes a weird sound when it’s switched on, all four of us in the house have a flip phone — and we share one phone charger… My parents were ahead of the curve when it came to digital paranoia and found a ‘fun’ solution to raising kids in a new and terrifying digital world — control their access to electricity.

2018-9-3 18:00


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