The World Boxing Council (WBC) has announced that it will host its first-ever fight in the Metaverse, the virtual dimension that is transforming the sports industry. WBC President Mauricio Suleiman shared in an interview with MARCA MX that this event aims to provide a one-of-a-kind experience for boxing enthusiasts. Fans can enjoy the action as if they were in a real stadium but from the convenience of their homes.

In the Metaverse, users can create personalized avatars and fully immerse themselves in the experience. They can walk through hallways, visit locker rooms, sit in designated seats, and watch the fights in a virtual gym. This innovative platform also offers potential growth in revenue and business opportunities for the sports world as it enables the creation of unique fan experiences and expands global reach.

Boxing is no stranger to the Metaverse, as demonstrated by the exhibition match between Floyd Mayweather Jr. and YouTuber boxer Daisy Olatunji in November 2022. A ticket to watch the fight in the virtual space cost $15. Furthermore, the International Boxing Association (IBA) unveiled plans for a boxing metaverse at their December 2022 Abu Dhabi congress.

Streaming boxing matches in the Metaverse allows users to engage in the excitement of the sport within a captivating virtual environment. Virtual spectators can watch the fights in real time, interact with others, and share their reactions instantly.

Broadcasting in the Metaverse could yield other advantages, such as increased interaction with the boxers, who might appear virtually for interviews or live Q&A sessions. Metaverse technology could also introduce innovative ways to view the action, including custom camera angles, special effects, and 3D or virtual reality broadcasts.

The potential to create unique fan experiences and offer new products and services in the Metaverse is an opportunity that should not be ignored. Boxing is just one of many sports that can leverage this virtual dimension to deliver exceptional experiences for fans and expand their businesses. As the WBC ventures into this groundbreaking arena, the world of sports is set to offer unparalleled engagement and entertainment for fans across the globe.

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