2024-7-27 15:39

INTMAX and 3AM JAPAN have announced a strategic partnership aimed at developing and deploying sustainable Web3 loyalty programs.

This collaboration combines INTMAX’s advanced blockchain technology with 3AM JAPAN’s extensive experience in creating and implementing loyalty programs.

The goal is to address significant challenges related to data storage and privacy, which have hindered the long-term viability of many Web3 loyalty initiatives.

Yohei Nishikubo, CEO of 3AM JAPAN, highlighted the core issues:

We have been working closely with Japan’s largest loyalty program providers and have identified data storage and privacy as two critical challenges.

Addressing data storage limitations with stateless approach

Existing blockchain solutions often struggle to meet the demands of large-scale loyalty programs.

Popular Layer 2 blockchains, for example, require approximately 1.8 terabytes of additional disk space per month for each full node, handling a maximum of 50 transactions per second (TPS) or less than 5 million transactions daily.

This is insufficient for programs with over 100 million users, as the storage requirement would reach 64 terabytes in just three years, posing significant management challenges with common public cloud services.

INTMAX offers a solution through its stateless zkRollup blockchain technology, which does not store individual transaction details or account states on the blockchain. This approach results in a significantly reduced data footprint compared to traditional blockchains.

Instead, transaction information is maintained as proof sets on the sender and recipient devices.

“INTMAX fundamentally eliminates storage and privacy concerns,” said Leona Hioki, CEO of the INTMAX Project.

Protecting privacy in the Web3 era

Storing sensitive data on a public blockchain raises significant privacy concerns, particularly for businesses operating under strict regulatory environments.

The transfer of personal data across borders further complicates the use of blockchain technology for loyalty programs.

INTMAX’s stateless nature mitigates these privacy risks by not recording personal data on the blockchain.

By storing proof sets locally, businesses can comply with data management regulations and ensure user privacy, making it a robust solution for Web3 loyalty programs.

A comprehensive solution for Web3 loyalty

3AM JAPAN plans to leverage its full-stack technology portfolio, including its patent-pending user wallet that employs Multi-Party Computation (MPC) and Threshold Signature Scheme (TSS).

This integration will facilitate the seamless connection of INTMAX with existing systems, ensuring both custodial and non-custodial operation and addressing potential threats from quantum computers.

Yohei Nishikubo added:

Our partnership with INTMAX reflects our commitment to delivering sustainable and secure Web3 solutions.

The post INTMAX and 3AM JAPAN partner to develop sustainable Web3 loyalty programs appeared first on Invezz

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