2018-6-26 20:47 |
ET
11 COMMENTS
If
Calvin Coolidge’s
observation that “advertising is the life of trade” remains true, the new bans by Google and
on cryptocurrency ads threaten the fledgling industry’s existence.
Coolidge
in a 1926 address hailed advertising for spurring competition, but today these two companies control a large chunk of the digital-advertising market.
A company or industry that has been shut out by Google and Facebook will find it nearly impossible to reach an internet audience.
Google Pay and Facebook Messenger include peer-to-peer payment services, which compete against multibillion-dollar cryptoexchanges such as Coinbase and Binance.
Last month, Ethereum founder Vitalik Buterin revealed that Google had approached him about helping to develop a cryptocurrency project.
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