KISS, a global false hair and nail manufacturer, joined forces with creative agency Movers+Shakers and NFT infrastructure company Niftmint to roll out its NFT collection and will be hosting a giveaway to celebrate.

The collection includes four NFTs, each representing one style from KISS’ latest collection Lash Coutre Masterpiece. The giveaway will choose four winners to randomly gift one lash NFT to each.

Winners will also receive a one-time glam squad service, an invite to one of KISS’ masterclasses, and a gift box containing all styles from the Lash Coutre Masterpiece collection.

Annette DeVita-Godstein, senior vice president of global marketing at KISS, commented on KISS’ innovative nature and said:

“It is important to us at KISS that we are constantly innovating and engaging our sophisticated and digitally savvy customers. This NFT is the first of its kind in the lash space, so we are tremendously proud of this effort.”

NFTs will be minted on the Polygon blockchain. Participations are open until the 25th of June and can be accessed from the following link: https://www.kissusa.com/nft. The winners will be announced on the 30th of June.

NFT commerce infrastructure company Niftmint provided the technological tools to launch this NFT line. Niftmint also provides an infrastructure to handle cryptocurrencies and  crypto-wallets.

The launch of the NFT line is supervised by Movers+Shakers, a digital marketing company that combines entertainment and marketing.

The post Fashion brand KISS celebrates entrance to crypto space with NFT giveaway appeared first on CryptoSlate.

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