Over the span of time that it has been in operation, Coinify has steadily become a household name as a platform for users to make payments over when it comes to anything to do with cryptocurrency.

Established in 2014, and headquartered in Copenhagen, Denmark, it allows for cryptocurrencies to be put to use in one-off payments, within invoices from companies and freelancers, even within PoS systems.

It is officially gaining some more momentum this week as it has announced the successful purchase and acquisition of the digital crypto and currency trader, BetterCoins. This was made public by the company on 14th December, stating that the purchase was made thanks,  in large part, to the significant ‘overlap in company values.'

The Danish company has proven itself as a fast growing, dynamic enterprise within the world of cryptocurrencies. Founded in 2014 by the entrepreneurial Mads Johan Eberhardt, he remains a steadfast advocate for the world of cryptocurrency, the statement made it clear.

The acquisition was made public today and has since been fully completed, meaning that already existing members of the BetterCoins community will be entitled to direct access to the support and services available to Coinify customers, including a better line of pricing.

Romina Fonseca Allegretti, who works as the head of the Customer onboarding and support department expressed a great degree of optimism when discussing the successful acquisition.

“We are truly glad to welcome out new user from Bettercoins. We assure them that, as new customers to Coinify, they will be able to gain merit from the customer-centric approach, including effective customer service, and lower, more competitive fees.”

The CEO of Coinify has stipulated that one of the reasons for the acquisition was in order to face the ever-growing challenges that the cryptocurrency trading industry faces as a whole. This includes pressure for heavier regulation against them, including a lower degree of market volume, and the current range of alignment that existed between the two companies when it comes to their respective beliefs.

We're ending this week on a high note: We've acquired the rising #virtualcurrency company, BetterCoins! #acquisition https://t.co/SSZvlyyUGp pic.twitter.com/1vxMmn05dI

— Coinify (@coinify) December 14, 2018

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