2026-5-17 16:49 |
Starbucks (SBUX) has compounded roughly 40,000% since its 1992 IPO, turning a $10,000 ticket into close to $4 million.
On Friday, the company that built that record told 300 more corporate workers they were out, took a $400 million restructuring charge, and watched the stock rise anyway. Wall Street called it the right move.
A 408x Run Built on a $5 HabitStarbucks went public on June 26, 1992, at $17 per share. After six 2-for-1 stock splits, that adjusts to roughly $0.26. The stock closed Friday near $106.79, pushing its market cap to about $121.7 billion.
Pure price-to-earnings now runs around 408 times the IPO level, before the 2.32% dividend yield is even factored in.
Starbucks Corporation (SBUX) Stock Performance. Source: TradingViewTo put that in numbers a crypto trader can feel, Bitcoin would need to roughly 400x from today’s price to match what Starbucks has already done.
The compounding survived the 2008 crash, the pandemic shutdowns and the 2022 inflation shocks. It also survived two CEO transitions and a multi-year same-store sales slump.
SBUX is up 26% year to date in 2026, the latest reminder that boring assets sometimes outrun the flashy ones and that the crypto-versus-stocks debate rarely ends the way Twitter expects.
The Turnaround Behind the New RecordNiccol’s “Back to Starbucks” plan finally showed up in the numbers last month. Q2 FY26 revenue rose 9% to $9.53 billion, beating consensus.
Starbucks posted yet another acceleration in its year-over-year comps in North America, which was now 7.1% in Q2. And that came in both price and volume.
Niccol is gaining a lot of credibility with the investing community. His Back to Starbucks turnaround strategy appears to be… pic.twitter.com/GmwiHFPuLE
Global same-store sales jumped 6.2%, with North America up 7.1% on a 4.4% lift in transactions. It was the first quarter in more than 2 years when both the top and bottom lines grew.
Management raised full-year guidance to at least 5% same-store sales growth, up from a prior 3% target, and reaffirmed plans for 600 to 650 net new coffeehouses in fiscal 2026.
The global footprint now exceeds 41,000 stores. A China joint-venture sale separately freed up roughly $3.1 billion in cash, the kind of quiet infrastructure play that crypto keeps trying to imitate.
The Layoffs Wall Street CheeredOn May 15, Starbucks said it would cut 300 US corporate roles in marketing, human resources, and supply chain functions and shut some regional support offices. Coffeehouse staff are not affected.
The move will trigger $400 million in restructuring charges, including a $280 million write-down on long-term assets and $120 million in cash severance.
It is Niccol’s third corporate cut since taking the job, and Jim Cramer framed it on CNBC as a setup play.
“He has said over and over again that he’s got to right-size. This is it. He’s getting it done,” CNBC reported, citing Cramer.
The market is still pricing SBUX at roughly 81 times earnings, a multiple that assumes the compounding machine keeps running.
The next leg of public-market consumer stories, which has now matched the last 34 years, hinges on whether Niccol’s margin reset turns into real offense or just another expensive defense of an already bid-up name.
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The post A $5 Coffee Habit Compounded 40,000% Yet Wall Street Still Cheers the Layoffs appeared first on BeInCrypto.
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