The use of buzzwords to increase profits is not a novel strategy. In the 19th century, railway companies began to use the term “airline” although they did not operate aircraft. During the technology bubble, dozens of companies saw their values skyrocket and then plummet after adding'.com' to their names.

At the end of last year, dozens of small companies were renamed ‘blockchain‘ to increase the price of their shares. Subsequently, their market value began to languish throughout this year when Bitcoin (BTC) fell. Now, while the most important virtual currency is recovering, some of the shares of certain companies are again mimicking movements of the most famous cryptocurrency.

BTC recovered more than 30 percent in July, despite security and regulatory problems that have affected the virtual currency for much of this year. And for example, the shares of Marathon Patent Group Inc, a company that opened a BTC mining plant in Quebec, have posted a comparable profit this month.

Another example is Riot Blockchain Inc, a former manufacturer of machinery for the biotech industry, saw its stock increase by nearly 40 percent when BTC recently jumped to a new level on July 17, bringing it to a low level during the month.

And to mention another case, NXT-ID Inc. shares rose to 5.1 percent this Monday after the company said it is marketing a payment cryptography device with rapper Lil' Flip.

Now, companies that have been running to tie themselves up with blockchain are seeing short-term gains.

These are the cases of the fruit juice companies, which promoted their links with blockchain. While the tobacco companies were engaged in cryptocurrency mining.

“You may get an initial pop in the stock, but generally you’re going to see these things lag behind,”

says Steven DeSanctis, a strategist at Jefferies LLC.

“The market is going to figure out whether or not it has the appropriate growth profile.”

A weighted mortgage portfolio of 45 companies from August the 30th, 2017 to January the 18th, 2018 incorporated cryptocurrency and blockchain technology into their businesses. These gained 800 percent since the beginning of the period, surpassing the S&P 500 and BTC, the largest cryptocurrency by market value.

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