Bakkt Will Strongly Focus on Consumer Adoption in 2020, Says ICE CEO

2020-2-7 14:45

Coinspeaker
Bakkt Will Strongly Focus on Consumer Adoption in 2020, Says ICE CEO

Bakkt, a company that is backed by the Intercontinental Exchange (ICE) which is also the proprietor to NYSE, will focus primarily on consumer adoption in the fiscal year 2020. This is according to ICE CEO, Jeffrey Sprecher who spoke during the Intercontinental Exchange’s Q4 earnings on Thursday, February 06, 2020.

According to Sprecher, after Bakkt acquires the loyalty program Bridge2 solution, it will ultimately assist in accelerating the second phase of the digital asset strategy. With Bakkt aiming at turning consumers reward points to quick and spendable cash anywhere, it will be a big bolster to the main agenda of consumer adoption.

Bakkt on Consumer Adoption

Consumer adoption is a process that involves mental physicality in order for the customers to fully adopt a new product being introduced by a company in the market. The process needs a lot of input from the company in order to convince the consumers that their product is for their well-being, even though they are used to their old behaviors.

With marketing being a huge player in consumer adoption, ICE has been making moves to assist its main agenda on Bakkt work. Recently, ICE made a move to buy eBay which has been struggling in the market due to large competition from similar entities like Amazon and Walmart. Analysts are speculating that the move to buy eBay is to use their huge penetration in the market to reach out to more customers worldwide.

According to Sprecher, Bakkt is looking forward to raising capital and also enjoying a huge benefit from the mother company ICE, to enable it to stabilize and attain its agenda. With a huge market gap in loyalty reward programs and incentives, Bakkt will explore it to merge the needs of the consumers who mostly do not have a wide variety of choices to use their reward points.

According to the Q4 report released recently on Intercontinental Exchange, the company has enjoyed a good reception in the market, with its share doing fairly good. The fourth-quarter earnings per share rose by 1% over the year, whereby they moved from $0.94 to $0.95 per share.

Bigger Picture

With the help of the new acquisition and the leverage capital from ICE, Bakkt will be able to focus on their consumer adoption throughout the year.

In the context of speaking about Bridge2 Solutions acquisition, Sprecher noted that it “will position Bakkt as an aggregator and a marketplace for a broad set of digital assets”.

Bakkt has placed itself as a hub where consumers can rely on secure asset conversions using digital technology that has not been fully harnessed, blockchain.

In real sense, Bridge2 Solutions will be a huge game-changer to the consumers who accumulate large amounts of loyalty points with limited choices to use them.

Bakkt Will Strongly Focus on Consumer Adoption in 2020, Says ICE CEO

Similar to Notcoin - Blum - Airdrops In 2024

origin »

iDice (ICE) на Currencies.ru

$ 0 (+0.00%)
Объем 24H $0
Изменеия 24h: 0.00 %, 7d: 0.00 %
Cегодня L: $0 - H: $0
Капитализация $0 Rank 99999
Доступно / Всего 0 ICE

bakkt adoption 2020 ice consumer focus says

bakkt adoption → Результатов: 38


Фото:

Bakkt предложила инвесторам по всему миру услуги хранения bitcoin

Команда Bakkt предложила институциональным инвесторам услуги хранения bitcoin. Ранее кастодиальный сервис Bakkt Warehouse был доступен исключительно клиентам криптоплатформы, участвующим в торгах bitcoin-фьючерсами.

2019-11-12 09:33


Analyzing Bakkt’s Bitcoin Futures Exchange Value and Its Push Towards Global Adoption

Bakkt is easily one of the biggest forthcoming crypto-market components on the wait list and has arguably been the most highly-anticipated launch out of any new entity entering the industry. While everyone remains extremely bullish about what Bakkt can do to the price of bitcoin, let's take a minute to analyze how the ICE-backed bitcoin […]

2019-5-3 02:25


Bakkt Launch Could Expose Over 100 Million New Investors to Adopt Bitcoin and Other Top Crypto Assets

As Bakkt's Release Nears, Can It Be Crypto's Savior? Will ICE's Crypto Trading Platform Push Forward Adoption? Many people in the traditional finance world and crypto industry are preparing for the launch of the digital asset platform called Bakkt, which will bring forth the first physically-settled bitcoin futures. The launch will not happen until later […]

2019-2-25 02:46


Examining The Growing And Worrying Case Of Cryptocurrency Derivatives Around The World

The Worrying Case Of cryptocurrency Derivatives Around The World The world of cryptocurrencies is eagerly awaiting the upcoming Bakkt physical bitcoin derivatives to be launched this year. The possibilities that these new investment assets hold for bitcoin and the overall cryptocurrency market include increasing liquidity in the market and investors’ adoption rates too. However, cryptocurrency […]

2019-1-4 19:38


Фото:

Bakkt Is The Biggest Thing To Happen For BTC Institutional Adoption And Now The CEO Wants Us To Know More

August marked the launch of Bakkt, a new blockchain and cryptocurrency project that nurtures involvement from mainstream companies such as Microsoft and Starbucks. The essence of Bakkt is that it could inspire a great deal of institutional investment and could make things like Bitcoin ETF applications far more likely to be improved.

2018-8-21 15:00