You may know “ASMR” as the niche genre of YouTube video which people watch on tablets and laptops to help them relax, perhaps before bed or in the lull of a Sunday afternoon. These videos typically involve someone role-playing a mundane professional service, such as giving you a haircut, a massage, or booking you in for a doctors’ appointment.

The role-plays are usually performed in whispered voices, with the “ASMRtist” (the term for the creators of these videos) focused on building a feeling of intimacy and emphasizing any crisp sounds or slow hand movements. But what exactly is ASMR, and…

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