2023-2-1 15:29 |
Addressable, an innovative end-to-end Web3 marketing solution, is elated to announce the success of its seed funding round that raised $7.5 million.
As per the announcement, the funding round saw the participation of crucial investors led by Fabric Ventures and Viola Ventures. Addressable will reportedly use its new funding to accelerate the adoption and expansion of its best-in-class solution. This will include support for additional blockchain and social media integration. Addressable was founded by three data analytics veterans, Tomer Sharoni, Dr. Asaf Nadler and Tomer Shlomo. Combined, they have more than 20 publications on blockchain, big data and machine learning.
Commenting on the project, Tomer Sharoni, the CEO of Addressable, stated:
“We are witnessing an increasing number of Web3 companies investing in meaningful and sustainable user growth through social media, where almost all users spend their time. Our unique ability to pinpoint Web3 audiences on social media is the missing piece for mass adoption of Web3. In today’s blockchain ecosystem, we’re the only Web3 marketing SaaS platform addressing user acquisition at scale.”
Addressable has created a SaaS solution that provides Web3 marketing teams with a platform to launch campaigns. Most importantly, the solution helps the Web3 marketing teams to effectively target new audiences by allowing them to match blockchain activity with social profiles. As a result, marketers can drastically reduce the acquisition cost compared to the current Web2 tools.
The project’s mission is to empower Web3 marketers to effectively connect with their audiences by overcoming any anonymity barrier of blockchain. In addition, Addressable bridges the gap between blockchain and social media. Leading companies such as Immutable, Polygon, Bancor, and Kryptomon already use Addressable technology.
Leon Stern, director of growth at Polygon – an Addressable customer, explains:
“In the Web3 era, the key barrier to growth is the inability of marketers to deliver their messages to their targeted audiences simply because they don’t know much about them. Most users aren’t attentive on Discord – they’re on social media, and you need to effectively get their attention there. This is where the value of Addressable lies.”
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