YouTube’s testing two back-to-back ads so you can watch videos for longer

YouTube’s testing two back-to-back ads so you can watch videos for longer
ôîòî ïîêàçàíî ñ : thenextweb.com

2018-11-22 16:13

Do you absolutely hate YouTube’s pre-roll ads? Well, YouTube’s thinking about introducing two back-to-back skippable ads, called “Ad-pods. ” In return, it’ll let you watch a longer video without interruptions.

Currently, YouTube shows an ad while you’re in the middle of watching a video. So, instead of that, YouTube will show two back-to-back ads before the video starts, to provide a distraction-free video watching experience.   The company noted on the blog, that many users consider the frequency of ads breaks as an important video watching factor: Our recent user experience research suggests that in addition to factors such as the…

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