Your brand can learn a lot from how MLB changed how it sells tickets

2019-5-10 10:00

Opening day has come and gone, and another season of baseball has kicked off. For all the nerds like me, who have watched and compiled the stats to analyze, I assure you, this is not another “Moneyball” article.

Instead of Sabermetrics, I want to talk about a fundamental part of the game – the pricing of tickets. If you’re not a baseball fan or in the MLB business you should still take note because many of the rules here apply to many brands across the board. Baseball’s innovations in pricing and selling tickets are pertinent to many industries because it…

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