A crypto exchange Coinbase is seeking a trademark for “BUIDL,” a popular term used by some segments of the cryptocurrency community.

According to an application filed with the U.S. Patentand Trademark Office (USPTO) on October 2, Coinbase wants “BUIDL” to become one of the company’s protected brand names.

The word is the intentional misspelling of “build” and is analogous with the word “hodl,” the crypto community’s misspelling-turned-term that indicates holding cryptocurrencies, instead of selling them. In the crypto space, the “BUIDL” moniker refers to focusing on building products as a way to support the industry, as opposed to only holding crypto assets as an investor.

The mark’s identification in the filing states that the term relates to Software as a Service (SaaS) “featuring software for transactions using virtual currency, namely, software for managing, buying, selling, storing, transacting, exchanging, sending and receiving virtual currency”.

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