Blockchain to Bring Transparency to Digital Advertising

Blockchain to Bring Transparency to Digital Advertising
фото показано с : bitcoints.com

2018-7-17 09:17

Advanced location data technology company Blis, backed by Unilever, Endeit and Beringea, has announced a pilot platform to add transparency across the data ecosystem.
Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services.
The platform is in response to the increased industry challenges around transparency and verification of data, including location and demographic data, and will run on the IBM Blockchain Platform.
Geographical data enables digital advertisers to create more targeted ads by identifying specific demographics and better understand consumer behaviour.
With this new platform, the source of the geographical data is written to the blockchain, providing advertisers and data providers with greater confidence in the provenance of the data, by giving them access to a transparent blockchain that is immutable and verified.

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data transparency platform advertising digital likely audiences

Источник: bitcoints.com

data transparency → Результатов: 31


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